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About Marc
Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. He is President of his own consulting firm, The Rosenberg Associates, Ltd.
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Category Archives: Succession Planning
CPA Merger Mania: Why Aren’t We Jumping For Joy?
The baby boomer partners have had a great run, but it’s nearing its end. Retiring partners know they will have to merge upward to preserve their buyouts and provide continuity of service to their clients – and they dread the day. Many firms are merging, and even more are thinking about it. But they just can’t seem to pull the merger trigger. Why is this? Why aren’t we jumping for joy? Continue reading
Three Obstacles to CPA Firm Succession Planning
It’s common sense that the key to succession planning is developing future leaders, a practice at which the vast majority of CPA firms under $15M struggle. Here are three tactics for developing future leaders: 1. Partners must be accountable … Continue reading
CPA Firm Succession Planning: A Perfect Storm
Most CPA industry observers regard succession planning as the #1 endemic problem in the profession.
Succession planning is a “perfect storm,” brought about by the simultaneous impact of a number of external factors – aging baby boomer partners, a shortage of staff with partner potential and a shrinking pool of practitioners entering the field.
Yet another problem is of firm management’s making: the tendency to perpetually relegate succession planning to the back burner. That’s understandable: nobody likes to confront his own mortality. Just ask your estate planning clients.
Solos reluctant to sign practice continuation agreements
To me, having a practice continuation agreement is a “no-brainer.” I can’t think of a single reason why a sole practitoner should NOT want to do this. Yet, throughout my entire career I have seen only a small handful of firms enter into such an agreement.
To read more about practice continuation agreements click here: Continue reading
Fall Colors and Succession Planning
Fall is my favorite season because the air is delightfully cool and crisp and Mother Nature puts on her most spectacular show. It’s a great time of year for scenic drives to places like Vermont - listed in National Geographic Traveler … Continue reading
Succession Planning for My Roundtable Group
June 30 I launched my 4th Chicago area roundtable group. We’re calling it the Next Generation Roundtable. I’ve led a Chicago area roundtable group for 20 years – something like 23 of Chicago’s 30 largest local firms are in this … Continue reading
CPA Firms Are Not Good At Succession Planning: Why Is This?
60-80% of local CPA firms never make it to the 2nd generation. A similar percentage of firms report that they do NOT have a written succession plan. Why is this? For the record, a good succession plan addresses leadership development, … Continue reading

