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About Marc
Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. He is President of his own consulting firm, The Rosenberg Associates, Ltd.
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Monographs by
Marc Rosenberg
Marc has condensed 23 years worth of his CPA firm consulting advice and proprietary handouts and checklists into “how to” monographs on a variety of hard-hitting practice management topics.
Titles Include:
- CPA Firm Succession Planning: A Perfect Storm
- Strategic Planning and Goal Setting for Results
- How to Bring In New Partners
- How to Negotiate a CPA Firm Merger
- How to Operate a Compensation Committee
- What Really Makes CPA Firms Profitable?
- Guide to Planning the Firm Retreat
- Effective Partner Relations and Communication
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Category Archives: Partner Issues
CPA Firm Partners in the Middle
One of the biggest problems in CPA firms isn’t talked aboutmuch. but partners know it well. They see it every day.
The problem is partner conflict. Unfortunately the way partners typically deal with conflict is by…not dealing with it. What kind of conflicts are we talking about? Here are some examples. Continue reading
Equity vs. Non-equity partners
In a CPA firm, the equity partners are the “drivers.” They bring in business, keep clients because of great service, lead others and develop staff into leaders. They “drive” the firm’s revenues and profits.
But to be successful firms need a second type of partner – those who have the skill and personality to play a leadership role in servicing and retaining clients, but haven’t yet attained the “driver” level. Many firms call these important players non-equity partners.
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What is a Partner?
I’ve seen the following scenario unfold countless times: On the retreat agenda is a two hour block of time devoted to the creation of a paper entitled “What is a Partner?” Serving a dual purpose, the document will be used as a tool to evaluate the existing partners and circulated as part of its leadership development and mentoring efforts among the staff.
We ask people to volunteer what they think should be on the list… Continue reading
A “Driver”: the ultimate definition of a CPA firm partner
A controversial issue at many accounting firms revolves around the question: What is a partner?
I probably address this question, either directly or indirectly, at least a dozen times a year in my consulting with firms.
Invariably, when partner groups address this question at retreats, attributes suggested include the following:
Read more… Continue reading
Partner Intangibles
It’s often been said that it’s more important what a partner does with his/her non-billable time than billable time. Since a large portion of billable work performed by partners can be done by a staff person, firms need their partners … Continue reading
When A Partner’s Name Gets On The Door
A small client of mine promoted a manager to partner three years ago. The new partner recently asked the MP when his name would be put on the door. The firm is a $3M practice with two partners, located in … Continue reading