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About Marc
Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. He is President of his own consulting firm, The Rosenberg Associates, Ltd.
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Category Archives: Partner Agreements
CPA Partner Agreement Issues – Part 2
We recently invited attorney Russell Shapiro, partner with the law firm of Levenfeld Pearlstein, to speak to our roundtable group of 20 of the largest 30 CPA firms in Chicago on CPA partner agreements. In our blog post of August 29, 2012, we listed four key items he identified that are rarely addressed. Here are four more.
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CPA Partner Agreements: Cutting Edge Issues
At a recent meeting of my monthly roundtable of 20 of the 30 largest local CPA firms in Chicago, we invited attorney Russell Shapiro, partner with the law firm of Levenfeld Pearlstein, to speak to us about key issues which are rarely addressed in CPA firm agreements. The first four items are listed below; the last four will appear in a future blog post. Continue reading
Partner Agreements: Rules on Goodwill-Based Provisions
The 2011 Rosenberg Survey showed that 23% of CPA firms had no provision in their partnership agreements for goodwill based retirement payments (also called deferred comp payments) to departing partners.
If these firms think that being silent on this subject means they do not have to make these payments, they should think twice. Continue reading
Equity vs. Non-equity partners
In a CPA firm, the equity partners are the “drivers.” They bring in business, keep clients because of great service, lead others and develop staff into leaders. They “drive” the firm’s revenues and profits.
But to be successful firms need a second type of partner – those who have the skill and personality to play a leadership role in servicing and retaining clients, but haven’t yet attained the “driver” level. Many firms call these important players non-equity partners.
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CPA Firm Partner Agreements – Top 10 Weaknesses
Thousands of CPA firm partner agreements haven’t been updated for 20, 30 years or more. At some firms, this oversight is due to a lack of time. At other firms, the issues neglected are somewhat sensitive so the partners avoid … Continue reading

