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About Marc
Marc Rosenberg is a nationally known consultant, author and speaker on CPA firm management, strategy and partner issues. He is President of his own consulting firm, The Rosenberg Associates, Ltd.
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Category Archives: Leadership
How the “IKEA Effect” Impacts CPA Firms
I heard an NPR piece recently entitled “The IKEA Effect.” I was expecting something about IKEA’s growth or expansion, or perhaps a commentary on their business model. Instead, I heard a clever way to describe how people develop more commitment to goals that prompted me to consider how CPA firms are impacted by the “IKEA Effect.” Continue reading
The Amazing Steve Jobs
Walter Isaacson’s biography of the legendary pioneer of the personal computer industry hit the best seller lists in late 2011, but until recently, I resisted investing the time to reading the book because I felt I knew most of what would be in it. Boy, was I wrong!
This book is a must read for anyone interested in learning how great companies are made and how great leaders lead them.
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Three Obstacles to CPA Firm Succession Planning
It’s common sense that the key to succession planning is developing future leaders, a practice at which the vast majority of CPA firms under $15M struggle. Here are three tactics for developing future leaders: 1. Partners must be accountable … Continue reading
Advice From A Female CPA Firm MP
The CPA profession stuggles mightily to retain women all the way through partner, but at a time when nearly 60% of the professional staff of CPA firms is female, only 15% of all partners are women, and very likely no more than 1-2% of MPs are women.
A newly appointed MP at a client firm spoke with me about the period in her career when she was raising children and working a flex-time schedule
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You Get What You Measure
Jeff DeYoung, MP of the Chicago & Minneapolis offices of Baker Tilly, the 16th largest CPA firm in the U.S., gave a marvelous presentation to my Chicago roundtable group. A few years ago, the former Virchow Krause boldly changed its … Continue reading

